The company was incorporated in 2016 by sportswear industry visionary Roger Hosannah. He has over two decades of experience working with world-class sports brands and retailers. This includes Debenhams PLC, HOSANA Sportswear, and more recently the TJX Corporation.
Roger has a proven, long-term track record of success purchasing all the major global sportswear brands such as Nike, Adidas, Reebok Puma, and Under Armour. He has very strong relationships with large sports fashion houses such as Focus and the Pentland Group, moreover, this has enabled him to collaborate with brands such as Ellesse, Canterbury, and Umbro. In addition, he has shown particular expertise to drive hugely profitable sales in both UK and US-licensed sportswear, working with the major sports leagues including the English Premier League, the NBA, NFL, Major League Baseball, and the US Colleges.